I am a big fan of Target’s advertising. They have developed such strong branding, that just the site of their colors make me think of Target. I see a dog that is the same breed as their mascot, Bullseye, and I think of Target. Merely the site of their logo in a commercial makes me think of Target. I am a loyal Target-goer, but I think this may be because I am constantly surrounded by Target advertising. For my everyday shopping needs, it is one of the first stores I think of.
However, sometimes I think that I should avoid their stores. Beyond the external advertising campaigns, Target’s store displays are executed so effectively, I jokingly tell people that they charge a cover charge, just to enter the store. I will rarely walk in the store without spending at least $50. In fact, recently, I was on a “mission” to Target. I had prepared a list of four items I needed to purchase. I anticipated the cost would be approximately $30. I knew that I would purchase these items, and only these items. Do you think I walked out with those items? No! In fact, I walked out of the store having spent $200, but with only one of the items on my list. I remain baffled by why I do this.